Cannonball Cuvee Aims to Save the Planet, One Wine at a Time
Chris Cannon is back with another big idea.
Cannon, of Jockey Hollow Bar & Kitchen in Morristown, has launched his own wine label. Cannonball Cuvee will bring attention to deserving winemakers while also helping to save the planet.
Here’s how it works: Cannon, a wine guru with an exceptional palate (“the king of the game,” according to The New York Times), selects special wines for his label—that Chardonnay from Willamette Valley, for example, or that Riesling from Germany. Proceeds from the sales of Cannonball Cuvee wines will go to the Coalition for Rainforest Nations, which is considered one of the world’s most effective environmental charities.
The wines Cannon chooses are not only exceptional in quality and integrity, but they are also sustainable, organic and/or biodynamic. Cannon will showcase wineries that are non-interventionist and terroir driven, businesses that respect the history and culture of wine, yet struggle to stay in business in the consolidated international wine market. In other words, wineries that are producing great wines and doing the right thing, but are vulnerable because they do not have the volume or marketing budget to be sustainable.
“No one is championing this stuff,” notes Cannon. “How are these people going to survive?”
Cannon describes Cannonball Cuvee as a win-win— supporting culture, saving the planet. For updates on Cannonball Cuvee selections, see the restaurant’s Facebook page.
